35mmc is funded in two ways, advertising on the website and donations/subscriptions from regular readers.
Advertising a bit of a ‘necessary evil’ on 35mmc. The amount of content submitted to the site, combined with a desire to constantly increase the quality and quantity of what is written through greater attention to detail when it comes to editing and curating the content, has meant that I spend between 2 and 4 days a week working on the site, and that’s outside the writing I do for it as a contributor.
The revenue the advertising generates – when averaged out over the year – covers the the cost of my time. This is great – it genuinely is an absolute pleasure to be earning a portion of my income doing something I love so much as running this website. But, for it to be sustainable, as I say, the advertising has to stay.
With that being said, I am not greedy when it comes to the advert space I give up on the website. I hope you will agree that whilst the adverts can be a little intrusive, they are not nearly as bad as that found on some websites where it feels as if you are fighting to find the content. It is a fine balance, but I always do my best to acheive it.
I also try to reduce the adverts when I see a long term increase in those who support me with donations via Patreon & Ko-Fi.
A quick note: If you have a blog and want to make a few quid off advertising, Ezoic is definitely the best way I have so far found – if you want to give it a go, feel free to sign up through my affiliate link here. They are a good team to work with and genuinely seem to side with publishers over advertisers. It’s a lot easier to sat up than google’s adsense by itself too, and nets a good chunk more money.
Patreon & Ko-Fi
All of that about advertising said and done, ultimately I would like to further reduce the adverts on the site, grow the team and even further improve the website. I fund all this through the money that comes in via Patreon and Ko-Fi
What are Patreon & Ko-Fi?
Patreon is a platform that allows fans of the site to chip a nominal amount of money toward the upkeep of the site on a monthly subscription basis. It also gives those people access to a bit of behind the scenes waffle from me. I’m not gonna lie, it’s not some sort of constant stream of exclusive content – it’s just me occasionally waffling about my plans for the site and giving the odd sneak peek at some future content.
In short, I’m not the greatest at it, but that’s mostly because I prefer to focus my efforts on working on 35mmc as a whole. But, if you do really enjoy 35mmc, and don’t mind setting your expectations fairly low when it comes to the patreon-only content, please feel free to get involved here
Ko-Fi is a little more simple it’s basically a tip jar for those who don’t want to subscribe, but still want to chip a few quid once in a while.
Where does the money go?
As I have already said, the advertising goes toward paying for my time. The Patreon & Ko-Fi cash is what I see as funding the expenses. This includes, wordpress, paid-for functionality, hosting, security, backups, the content delivery network, support, maintenance and updates to the site. As I have said, I also the excess to reduce the adverts on the site.
If you have any questions about how 35mmc is funded, or indeed how you might be able to help, please get in touch