10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

By David Hume

I love a “Full Roll Friday” and I’ve done four of them in the past. But only one of mine was a full roll shot the conventional way – usually I’d find a way of cheating. And this piece is no exception because of course Polaroid SX70 did not come in a roll, it came in a pack of ten shots. (and later in its reincarnation by Impossible Project, eight shots.)

So this is a “The Whole Pack” story, and of course there’s another story or two behind that story. I recently bought a dedicated photo print scanner (Epson Fast Foto 680W ) and digitized 2500 family prints in shoeboxes around the house. Job done; it’s a great scanner, maybe I should do a quick review but there are a few on YouTube if you’re interested.  Now I’m lending it out to family and friends to do their family photos because it’s one of those things you use once and then don’t really need.

It has a setting for “Instant Photos” And that sent me rummaging for some SX70s I knew I had somewhere. I was given the camera in 1984 and used it sparingly (the cost!) until the mid 1990s.

Anyway, I found two boxes of prints I’d shot on a painting trip to Venice in January 1995. I’d gone there to make paintings for a couple of exhibitions, and the SX70 was the 1995 equivalent of a smart phone for visual note taking.

I think I took this photo to study the perspective of the canal. There’s a way that the slight bending in the converging horizontal plays with the perspective a bit and draws the viewer down into the picture plain.

But I’d also started to get interested in photography. Initially I’d wanted to document my paintings, but later I began to see photography as an end in itself, and it quite usefully had become a way that I was starting to make some money. So as well as the Polaroid I’d also taken my Mamiya RB67 and Minox 35GT.

As well as purely documentary shots I began to think of projects. In those days you could get 24hr E6 processing as well as C41 done in Venice. It was so cold in Venice in January that I could only sit still and draw for half an hour before I froze, and walking was a good way to warm up.

And this is me having taken a selfie with my little Minox in San Marco early in the morning. I found my diary entry which said that my hands got so cold they ached for an hour after I got home.

So after my drawing stints I would walk. On that early trip I described Venice as “a city of glimpses.” By this I meant that as one walked, a series of vignettes would present themselves for an instant before vanishing. The view down a canal while crossing a bridge, a porter passing by with his trolley, a group of children going to school; small pieces of life that presented themselves for a moment and then were gone.

One type of these glimpses was that of boats passing by. A barge dropping off  boxes to a shop, or a small boat taking the kids to school. A water taxi perhaps, or a gondola of tourists passing under a bridge.

It was the bridges that got to me. I can still remember standing on a bridge watching the boats from above as they passed. I’m not sure why I took the first picture; but it must have intrigued me because I took another. I had limited film, and each shot was expensive, and that I was taking film away from the project, so I must have thought it was worth doing.

The SX70 is fully automatic, so the only way I could get the blur I liked was to shoot under the right amount of light. I’m guessing these are about ¼-to ½ a second, and I can’t remember what time of day they were, but obviously people were out and about. It’s pretty dingy around canals with buildings either side in the middle of winter is the only thing I can say for sure. I can’t remember over what interval I shot them, but I think it was not on the same day.

Clearly, this was a reference picture for a painting. It’s got paint spots on it! I would use the Polaroids to remember the colours mostly because the drawing would already be done.
Another reference Photo. It’s handy to be able to write locations etc. on the bottom of a Polaroid.

Back home in 1995 there were a couple I liked, and I paid to have them scanned; that was as modern as tomorrow back then, and it cost me a fair bit. But that’s where I left it.

So fast forward to my scanning safari 30 years later and I found a box called “2nd rate shots” and here they are seeing the light of day.

And I have no idea why I took this, but I like it. It reminds me of standing on the flagstones.

Inspired by Wim Wenders’ book “Polaroid Stories” I decided to use this set as the basis for a photo book. Initially I thought I would only use my Venice Polaroids (I have another pack as well) but now I’m thinking of expanding it to include film photos, sketches, diary entries and finished works.

I’m starting to make maquettes to test things like layout, paper stocks, typefaces and font sizes

I’ll see how this plays out, and share the process with the good folk of 35mmc. One thing I found out already is that the Polaroids need to be life-size in print, otherwise they look odd. I think this applies only if it’s close but slightly off to the original size. I’ve actually reproduced SX70 shots 900 mm by 900 mm wide and I really like them, but when I printed them maybe 20% bigger than life they just looked wrong. Anyway, that experience has set the size and scale of my early experiments. Of course it could change but we’ll  see  what happens. What I have done is use the scale of an SX70 print to set the margins on an A5 page and allow that to fix the book layout. We’ll see how it goes.

What I found interesting on finding these shots again was how the way I viewed Venice has evolved over the years. I mentioned at the start that I initially saw Venice as a “City of Glimpses” but when I went back to make more work in 2012 I was trying to express something different. At that time I saw Venice more as a set of interconnected events; relationships between a whole bunch of objects and happenings in a network across the city. And I see something of this idea in this set of images. At any given time boats are going under bridges in canals all over the city.

Early days. And it all started whn I found a packet of prints I had forgotten about. By pondering this process and experience  in public as the idea develops I hope to refine and finesse the idea into something more satisfying and cohesive than it would otherwise be. I hope people will chime in with their thoughts as the project develops. I plan to make some follow-ups along the way and thank you for reading.

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About The Author

By David Hume
David Hume is an Australian visual artist and photographer, best known for work depicting the Australian landscape. He also worked as a commercial editorial photographer for over 25 years, and has held a number of photographic exhibitions. He currently exhibits both painting and photography.
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Comments

Geoff Chaplin on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 18/07/2025

Nostalgic, emotionally warm and artistic. I have similar prints to three of your images made by gum printing 8x10 negatives using watercolour pigments - unrealistic as photographic prints, a little impressionistic but nowhere near so as your versions which I love. I captured a couple of 35mm pinhole images similar to the photos of the boats from above. In both cases a Polaroid camera would have done the job with far less effort and cost - live and learn!
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Geoff Chaplin replied:

Comment posted: 18/07/2025

I forgot to say the featured image is a stunner!

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David Hume replied:

Comment posted: 18/07/2025

Thanks Geoff - your very generous comments are much appreciated. Cheers!

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David Pauley on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 18/07/2025

Wow, David! These are just gorgeous! I love the mellow color palette of the Polaroids and the sense throughout the set of motion being temporarily frozen. That's present in all photography obviously but seems especially present and -- given the remove of time -- especially poignant here. Very excited to hear about your photo book project and looking forward to reading about / seeing more!
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David Hume replied:

Comment posted: 18/07/2025

Thanks David; that's very kind. Yes, I am grateful to have rediscovered these, and am also happy that in finding them I have been inspired to keep digging and that I'm finding more images (not Polaroids, but other images) that I am now seeing in different ways and which are opening up new possibilities to me. Thanks again.

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Bill Brown on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 18/07/2025

Photos as reference material for my original works was one of the things that got me into photography. I have many collections of images that were meant to be a singular body of drawings, gouache paintings, colored pencil, etc. Life has led me down other pathways. In the past few years I've begun the process of writing a journal type story to accompany these photographs. Since I'm the only one who knows the story I hope to give these works a broader appeal to friends and family. I look forward to your future posts showing your progress. These images you've posted here transmit the power of the moment and give insight into your creative process. Glad you never 'deleted' your outs.
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David Hume replied:

Comment posted: 18/07/2025

Thanks Bill! I've always been pretty good at making sure I document things, and Im certainly glad I have these... Yes, the relationship between text and image is interesting nd I'm exploring that too. I'm having a lot of fun with this project and am looking forward to seeing where it goes. I'll certainly keep sharing the progress here. Cheers.

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Gary Smith on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 18/07/2025

From a color standpoint, how do these 30-year-old examples hold up to your memory of the original colors as they emerged from the SX70?

I'll be curious to hear more about your feelings for the SX70 as a serious camera in future articles.

Thanks for this glimpse of your creative process.
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David Hume replied:

Comment posted: 18/07/2025

Cheers Gary - great questions. The colours were very good, unchanged as far as my memory goes. (The yellow one is a bit odd - I have no recollection of that, even though I wrote on it, but I doubt just one would go off and all the others not unless it got exposed to some strange conditions) Physically, the prints are starting to (literally) fall apart around the edges a bit, the edges are beginning to delaminate and I'm glad I've now digitised them. You can see a bit of chemical staining appearing around the edges of some. As for SX70 being viable today? A more involved question. (I actually wrote something over on emulsive.org in maybe 2019 - I never can find things over there though) It deserves a better examination, so thanks for the nudge! Indeed I have formed thoughts and played around with these ideas a fair bit. Short answer: the cameras certainly, the film maybe. Current film is utter crap compared to the old stuff. That being said, because everything is able to be digitised it can be fixed up in post to look OK. People do use it to get interesting emulsion lift effects that you can't get with Instax. Personally - I'd be more inclined (for regular images) to shoot Instax square in a Hasselblad with a Nons back (I did a review of that here) But, yeah time to revisit this! The SX70 cameras are such beautiful and unique things that they should still be used. Thanks again for the questions...

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Ibraar Hussain on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 18/07/2025

Fantastic work ! I used to have a SX70 and took only portraits of my late dad and niece then scanned the negative images

Your work is so so nice and evocative
I’d really love to see a finished photo book

Thanks again
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David Hume replied:

Comment posted: 18/07/2025

Cheers Ibraar, yes, I'm very glad to have these things digitised, which of course was not a thing back in the day. It's great you've now got the images of your dad too. It's funny how a photo, which we might of as an unchanging thing, can have different meaning over time. But funny in a good way - as many of these things I'm finding are coming alive with new possibilities.

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Ibraar Hussain replied:

Comment posted: 18/07/2025

Thanks David and I agree.

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thorsten on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 19/07/2025

Just wonderful, David.
Did you every watch Wenders »The American Friend«?
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David Hume replied:

Comment posted: 19/07/2025

Hi Thorsten - No! I'll check it out though. I recently watched "The Goalie's Anxiety..." though, and read the book. There is an interesting story there that it had it could only be re-released very recently because of very expensive music rights. It was only when modern software allowed the original songs to be replaced with cover versions in the single-track soundtrack that it was financially viable to release it. I love the look of it though, and so I will check out the American friend for sure. I'm also a Dennis Hopper fan big time.

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thorsten replied:

Comment posted: 19/07/2025

You'll love it. Hopper came straight from the jungle shoot of »Apocalypse«, the Nikons still around his neck when Wenders picked him up at the airplane. There is a cool sequence when Dennis shoots a roll of SX70 selfies in that movie. And maybe you check out »Alice in the Cities« for which the Land Company provided an early SX70… Best from Berlin! ;))

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Alexander Seidler on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 20/07/2025

Beautiful, David !
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David Hume replied:

Comment posted: 20/07/2025

Thank you Alexander - much appreciated!

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Jeffery Luhn on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 20/07/2025

David,

Thanks for that window into the past! The opening photo is a beautiful tribute to a brilliant invention capturing a fleeting moment.
When the SX-70 came out, I bought one for my mom and dad. They were in their early 50's and just beginning to travel. My mom was a good painter, and like you, she did a lot of reference shots... in Venice! I gave them 20 packs for their trip! My dad used his share to take pictures of locals and give them away. He had big fun doing that! Nobody had seen an SX-70 back then.
There's something special about the odd colors from that 'film.' I loved squishing the emulsion around! Thanks for sharing your pix and story. I look forward to the progression of your project.
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David Hume replied:

Comment posted: 20/07/2025

Thanks Jeffry - great story!

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David Hume replied:

Comment posted: 20/07/2025

Thanks Jeffery - great story (and 20 packs - that's huge!) It reminds me of a friend I had whose dad and a chemist shop where they sold Polaroid film so she got as much as she wanted for free. I didn't think too much of it in those days because it was before I had started to shoot any for myself, but wow, I wouldn't mind that today. And one of my old lecturers in photography said back in the day he had a "pack a day habit."

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Michael Keppler on 10 Frames – A Whole Pack of Polaroid SX70 – Venice 1995 #FullRollFriday by David Hume

Comment posted: 27/07/2025

The most unusual and exciting pictures of Venice I have seen in a long time. Well done!
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David Hume replied:

Comment posted: 27/07/2025

Thanks Michael! (Some 120 Velvia coming in a couple of weeks; less unusual, but still interesting I hope.) I am enjoying this process. Cheers.

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