Teenager, yellow jumper on train platform

Searching for Relevant Difference in a Digital Commercial World – By Tim Cole

I’ve often struggled with the digital age, the chase for visual perfection. Always feeling behind the curve. Hounded constantly by camera brand marketing, ‘to be a great photographer you really need 12 megapixels… no I mean 24, 36 mmm no 100 no 200 megapixels, ‘to be a great videographer you need 2k, 4K I mean 8K!’ I find the speed of change exhausting.