In 1973, the year of the Minolta XM’s launch, Minolta had been serving the consumer market very successfully for several years with the SR-T . There, it was a hard-to-beat queen. In total, about 3.6 million cameras of the SR-T series were sold. The SR-T was a cash cow for Minolta. Despite different versions and further developments, it was basically always the same camera. virtues of extreme robustness, high reliability and simple operation, were important to millions of photographers. No matter what the condition, an SR-T can almost always be triggered, and reliably. It and the outstanding Rokkor lenses were the basis for the success of the Minolta brand, which lasted for a good three decades. Why did Minolta dare to take the risk of entering the pro camp with the XM in 1973?