5 Frames with a Bell & Howell Electric Eye 127 and Kodak Ektar 100 – by Stuart Jenkins

The late 1950s saw a brief peak in the popularity of cameras taking twelve 4×4 cm images on 127 film. They offered better-than-35mm quality without the bulk of a 6×6 medium format camera. The USP of the 4×4 size was the option to shoot transparencies as SuperSlides, which could be projected using most 35mm slide projectors. Tourist attractions would sell pre-shot SuperSlides as mementos, which drove a market for consumer-level cameras in the same format.