5 Frames with Film Never Die IRO200, a Leica M3, Leica Summicron-M 50mm f/2 – By Steven Bleistein

On a recent trip to Melbourne, Australia, I decided to drop several of the city’s fine analog photography shops, including Film Never Die store on Bourke Street, a stone’s throw from Southern Cross Station in the city’s center. Film Never Die, apart from a selection of analog cameras in excellent condition, its photo lab, and film stocks, contributes to the analog film community by offering its own intriguingly named IRO200 color negative 35mm film—intriguing as iro (色) is the word for color in Japanese. I decided to buy a few rolls and give it a try.