NEWS: A New 35mm Color Film TREAT from Dubblefilm

By Molly Kate

With a name inspired by a Banana Split with sparklers on top, how can you not fall in love with Dubblefilm’s new 35mm color film, TREAT! Based on motion picture Kodak Vision3 250D stock with the remjet removed, this film offers scrumptious halo effects where bright highlights and shadows collide.

If 35mm consumer color film availability was a landscape, it might resemble a desert in recent times. With TREAT, Dubblefilm is going to be trucking in barrels of water to help create an oasis. Dodgy metaphors aside, by using motion picture film and removing the remjet, Dubblefilm is able to offer a regular production of 35mm color film that can be processed in C41 chemistry.

The film is rated at 400 ISO and is a 24-exposure roll. In an effort to reduce costs, the film does not come with a DX-coded sticker. However, Dubblefilm has tested it at 100 ISO thoroughly which is what fully automatic cameras tend to default to without the sticker. They have had good results, especially with basic point and shoot cameras like their SHOW models.

TREAT is expected to retail at €16.50 (approx. £14.50 or $17.50) and ships worldwide. At the moment, the film will be available for pre-order due to shipping delays. Dubblefilm said the stock is expected to arrive next week so it won’t be too long of a wait!

Here are some sample photos courtesy of Dubblefilm:

sample image grid of dubblefilm new 35mm color film TREAT
Image courtesy of Dubblefilm
mountain landscape on a beautiful sunny day
Image courtesy of Dubblefilm, Halo Effect on the mountain tops…
red gate in front of a building in the sun
Image courtesy of Dubblefilm

TREAT is hand-spooled, so the company cautions that a few of the first frames may have a couple of light leaks. The film is processed similarly to Dubblefilm’s 800 ISO tungsten-balanced “CINEMA” film, where you might see the same. While the films are ready for sale, the team says they are continually working on improving this process. From personal experience, I can say this is accurate. Over the summer, I shot a few rolls of Dubblefilm CINEMA and noticed a few leaks, but only on the first couple of frames. The rest of the rolls have been fantastic, but something to keep in mind when shooting.

dubblefilm new 35mm color film TREAT
Image courtesy of Dubblefilm

You can find the film to purchase on Dubblefilm’s website here or at certain stockists. You can find the listing of stockists on the company’s website here.

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About The Author

By Molly Kate
Photographer, writer, and CPA currently running a Youtube channel called Eclectachrome. I'm a huge fan of shiny new objects which makes writing news a perfect fit. Favorite cameras are often mechanical rangefinders, folders, and compacts and I love most film stocks. I enjoy developing and scanning my own film as well as printing in the darkroom when there's extra time!
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Comments

Marco C on NEWS: A New 35mm Color Film TREAT from Dubblefilm

Comment posted: 09/12/2022

"the company cautions that a few of the first frames may have a couple of light leaks" Am I the only one shocked by this sentence? At that price point there is no quality control? Do they not know their process enough to assess the possible number of frames affected by light leaks? I am sure that there will be marked for this film (and that I don't belong there), but I find this lax attitude to be offensive towards the consumer and the community.
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Molly Kate replied:

Comment posted: 09/12/2022

Hi Marco, thanks for your thoughts. For a different perspective, I find it the transparency and honesty nice to hear from the company and don't mind a few light leaks in my frames. I know there are many folks that have different perspectives on this, but I wouldn't take offense.

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Gary on NEWS: A New 35mm Color Film TREAT from Dubblefilm

Comment posted: 09/12/2022

A 300% markup on Vision3 film, claiming 400 ISO from film thats only ISO 250 and recommended for overexposure and telling you to expect light leaks on the first few frames. They should be embarrassed to offer this.
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Molly Kate replied:

Comment posted: 09/12/2022

Hi Gary, thanks for sharing your perspective. It's a lovely offering to a community that has been wanting more color film to shoot. There are many folks who don't want to remove the remjet from Vision3 themselves or bulk load it for that matter. Exposure settings will of course change with the removal of the remjet as well. The warning of light leaks is very transparent and the honestly is appreciated. No reason for embarrassment!

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Steve Fretz replied:

Comment posted: 09/12/2022

Yes, I'd really like to know the difference between this stuff and Cinestill 400D, which doesn't have light leaks and gives 35 exposures a roll. (And is priced cheaper, too)

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