(Since publishing this news article, we have since reviewed these flashes here)
Godox has released two retro-looking on-camera flashes which can be used with both film and digital cameras. The portable vintage silver and black designs are a nod from the lighting equipment company to a time gone past, one that is often looked back at with nostalgic longing.
Of course, we know that this time is not past, but rather being strongly adapted into the present. Film photography popularity has picked up in the mainstream in recent years. There is also the surge forward with mirrorless digital in the new camera market. Godox has created something that fits well with these directions consumers are looking towards.
Easy Mode and Hard Mode
The flashes are very simple and only have two modes of operation, A and M. A is easy mode and M is hard mode as Godox describes it on their product page. It is similar to auto mode for your camera. The Godox flashes can be put in A mode leaving photographers to focus on taking pictures rather than adjusting settings manually. On the flip side, M mode allows users to be in total control and adjust the settings to what they prefer.
Both the Lux Junior and Lux Senior have 7 levels of flash power, going from 1/1 to 1/64. They also have optical control settings, a sync port, and fixed value focal length of 28mm.
One difference between the two, aside from size and design, is the battery. The Lux Junior is powered by an AAA alkaline battery and the Lux Senior features a rechargeable lithium battery.
Both flashes are compatible with Fujifilm, Canon, Nikon, Olympus, and Sony digital cameras. Much of their campaign imagery shows the flash being used with these brands, especially with their mirrorless models. The flash can also be used with film cameras and was styled to match with the classic silver and black look which never seemed to go out of trend.
Godox says, ‘As a tribute to the timeless aesthetics that transcends time, Lux Junior presents the pure classic design and function to explore the essence of photography along with you and turn your nostalgia into tangible beauty.’ (source: Godox)
On the Lux Senior, Godox adds, ‘Folded, it’s like another phone you take with. Unfolded, it will be the time machine taking you to travel along the history of photography and to meet the great photographers in the glorious age.’ (source: Godox)
Small & Simple
Weighing in at 130 grams, the Lux Junior won’t add much to a photographer’s on-the-go setup. Godox markets this as a product that will keep things simple, ‘Lux Junior is all about the pure enjoyment and excitement of taking every shot. Let’s keep things simple and go rogue. Forget about the rule or the standard, just click the shutter and enjoy the moment.’ (source: Godox)
The marketing campaign doesn’t include street photographers in the imagery, but I instantly see the well matched pairing. A small portable flash that looks retro would pair extremely well with the small, often retro-looking, cameras that many street photographers favor, film and digital alike.
Not much heavier, the Lux Senior weighs in at 227 grams. This flash features a folding design so when not in use, it packs down quite well.
I enjoy using Godox products, like the AD200, as they make it very easy to set up and understand straight away. It doesn’t take long to charge up, turn on, and sync before the flashes are ready to go. They also simply work without fussing about. It is exciting to see them creating products that involve analogue photography and cameras as well as digital and can be used by anyone wanting a small setup. The powerful portable cross-functional hybrids that pack a punch are anything but cute.
Images provided by Godox and used with permission.