NEWS: Fujifilm Reopens Domestic Orders for 35mm and 120 Film But Raises Prices

By Molly Kate

Fujifilm has released an update regarding film availability and prices on its Japanese website’s notice board. The announcement published in June 2023 primarily concerns the domestic market but as we know, many international Fujifilm customers looks to these notices for clues on where the company currently stands with their film supply globally.

Back in March 2023, Fujifilm paused domestic orders for 35mm and 120 film. This included the following films:

per Fujifilm website, orders that had been paused in March 2023
per Fujifilm website, orders that had been paused in March 2023

However, in the most recent update, Fujifilm announced the orders of 35mm and 120 films would resume but with the following price increases:

per Fujifilm website, price increases as of June 2023
per Fujifilm website, price increases as of June 2023

FUJIFILM Imaging Systems Co., Ltd, headquartered in Shinagawa-ku, Tokyo, states that they have been working on their production efficiency and costs but they are battling rising prices of materials, parts, and transportation of film and Instax products.

Looking at the table, the price increases for film in the domestic market swing from 13% to 88% which is a massive range and doesn’t provide detailed information. Fujifilm does not specify which 35mm and 120 “photographic film” will resume, rather lumping it into one bucket whereas prior they had detailed the individual films that were to have their orders paused.

Additionally, Instax film was not mentioned in the original announcement in March, but now has also been included in the price changes.

Again, this is a notice for the domestic market only, but many wonder if this will extend to international markets. It’s hard to say but we will continue to follow Fujifilm’s updates as they provide them.

We have already seen a new “Fujifilm 400” film available at B&H in the USA which says “Made in USA” on the box, leading many to question if this film is manufactured by Kodak.

Per B&H Website, Screenshot of Fujifilm 400 Film In Stock
Per B&H Website, Screenshot of Fujifilm 400 Film In Stock
Per B&H Website, Screenshot of Fujifilm 400 Film In Stock
Per B&H Website, Screenshot of Fujifilm 400 Film In Stock

You can find the Fujifilm updates on their Japanese site here. For this article, we have translated to English using Google’s website translation service.

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About The Author

By Molly Kate
Photographer, writer, and CPA currently running a Youtube channel called Eclectachrome. I'm a huge fan of shiny new objects which makes writing news a perfect fit. Favorite cameras are often mechanical rangefinders, folders, and compacts and I love most film stocks. I enjoy developing and scanning my own film as well as printing in the darkroom when there's extra time!
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Comments

Rob on NEWS: Fujifilm Reopens Domestic Orders for 35mm and 120 Film But Raises Prices

Comment posted: 26/07/2023

To add some context to the upper end of the price increases: I live in Japan and in May put in an order direct with Fujifilm for Acros II at JPY1260 per roll. After the price hike, it's now at JPY2310 per roll...
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P replied:

Comment posted: 26/07/2023

Ridiculous.

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Peggy on NEWS: Fujifilm Reopens Domestic Orders for 35mm and 120 Film But Raises Prices

Comment posted: 25/07/2023

Wow, that 88% is a bit of a shocker.
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P on NEWS: Fujifilm Reopens Domestic Orders for 35mm and 120 Film But Raises Prices

Comment posted: 24/07/2023

Absolute garbage. Their film prices (as well as Kodak's) are already way beyond inexcusable. Will the nonsensical excuses and price-gouging never end?
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M Johnson replied:

Comment posted: 24/07/2023

This price increase, for me, will end my being able to continue with film photography. I simply can not afford the new pricing. I will be finishing off the film stock I have and then only use my digital cameras. Very sad!

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