NEWS: Fujifilm Reopens Domestic Orders for 35mm and 120 Film But Raises Prices

Fujifilm has released an update regarding film availability and prices on its Japanese website’s notice board. The announcement published in June 2023 primarily concerns the domestic market but as we know, many international Fujifilm customers looks to these notices for clues on where the company currently stands with their film supply globally.

Back in March 2023, Fujifilm paused domestic orders for 35mm and 120 film. This included the following films:

However, in the most recent update, Fujifilm announced the orders of 35mm and 120 films would resume but with the following price increases:

FUJIFILM Imaging Systems Co., Ltd, headquartered in Shinagawa-ku, Tokyo, states that they have been working on their production efficiency and costs but they are battling rising prices of materials, parts, and transportation of film and Instax products.

Looking at the table, the price increases for film in the domestic market swing from 13% to 88% which is a massive range and doesn’t provide detailed information. Fujifilm does not specify which 35mm and 120 “photographic film” will resume, rather lumping it into one bucket whereas prior they had detailed the individual films that were to have their orders paused.

Additionally, Instax film was not mentioned in the original announcement in March, but now has also been included in the price changes.

Again, this is a notice for the domestic market only, but many wonder if this will extend to international markets. It’s hard to say but we will continue to follow Fujifilm’s updates as they provide them.

We have already seen a new “Fujifilm 400” film available at B&H in the USA which says “Made in USA” on the box, leading many to question if this film is manufactured by Kodak.

You can find the Fujifilm updates on their Japanese site here. For this article, we have translated to English using Google’s website translation service.

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