In November 2021, Kodak announced a film price increase. Some members of the film community lashed out on social media critical of the price increase. Measured thinkers reasoned that the film price is justified considering the inflation-adjusted price of film. I opined that the price increase felt larger than it is because film photographers are bad at math, film is not insulin, and we are all hardwired to allow ourselves to get triggered too easily. Others recommended that the time has come to consider bulk loaded cine film and ECN-2 processing.