Redeye Redscale – New Boutique Film Available Now – By Toby Van De Velde

The idea of creating Redeye Redscale came about after several years of shooting redscale photography by respooling my own rolls. I have always enjoyed the experimental side of this technique. Never knowing quite what the results will be is a large part of the fun, and the wide range of colours you can achieve – from the deep contrasty reds and blacks to the vintage feel of the yellows and greens – have always appealed to me.

Over the years I have had a lot of positive response to my Redscale work after posting my results on Insta, Twitter and Flickr. I have had a lot of conversations with interested people who liked the look but didn’t feel confident about making their own rolls, or didn’t have a light proof space to do it in.

There are commercially available redscale brands already on the market, but the majority of these have not been in stock for the last year, and I was sure that I could fulfil a demand being made by experimental photographers who wanted to shoot with this technique.

Thus, Redeye Redscale was born. I spent a large part of Lockdown 2020 sourcing stock, designing the branding, shooting example images, and slowly building up interest with a soft start I carried out through Insta, Twitter and Flickr.

I asked people in the analogue photographic community whose work I admired and respected to Beta test for me, and sent a few Beta rolls off to people who approached me asking about the film as well.The response from my testers was good, and their images were well received.

I had some absolutely fantastic images created by my Beta testers. Thank you to you all.

The ground was laid and I set up my shop, which went live Monday 15.02.2021. The launch was a busy evening. The analogue film community has always been a supportive and friendly group, and that night I really felt the love as friends and strangers both helped to spread the news of the new film on the block.

I intend to keep up the momentum started that night. I have new rolls that I have shot this week off to my usual lab, Silverpan, and with orders being placed on the night I anticipate customer images to come soon.

Redeye Redscale is available from my Big Cartel shop – and if you have any questions about any aspect of shooting redscale then please don’t hesitate to get in touch.

Finally, a massive thank you to House of Hawks for the Red Eye, check him out for more amazing illustrations.

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