On Film Simulation or ‘is fiction more real than reality, and why should we care?’

By Andrea Monti

Simulations have turned an inevitable fact —using the chosen brand and type of film for an entire roll— into an aesthetic tool allowing the selection of the most appropriate image rendition for each single exposure. Using simulations is like having all the different kinds of film in the same roll with all the convenience of digital technology, opening a huge number of creative possibilities.

This is what the standard marketing claims for software simulations are based upon, but is that actually so?

As a matter of fact, the answer is yes, but if we look at the matter from a different perspective, we should consider some broader implications of the disconnetction between physical reality and perception made possible by these software.

Let’s compare these two photographs, one taken in a cafeteria

and the other during a performance, from behind the stage.

Can you tell which film I used?

As an empirical test, I uploaded the pictures onto an AI platform and it guessed that it was a Kodak T100 Max for both.

The answer was correct, but for the fact that the first photo was actually taken with a T100, whereas the second was doctored with a T100 simulator. I am fairly confident that an expert in films —which I am not— could tell the difference, but for the average photographer —and for a casual observer— it would be challenging to tell which is which. Kudos to the software house that made the simulator, and to the AI manufacturer for such a successful training of its model.

From a practical point of view I have nothing to complain about using film simulations. Provided they work properly and produce accurate results there are no technical – and I stress the word ‘technical’ – reasons to avoid them, especially in some kind of professional applications.

Things begin to change when considering the relationship between how reality appears to the photographers’ mind and how it is captured on film. Given the exact same subject and light conditions, the use of different films will provide different outcomes. Maybe the differences are just tiny, but they are there, nonetheless. In other cases, think of of the unique contrast of the Kodak Tri-X 400 or the extreme results provided by an orthochromatic film such as Ferrania Orto. It is impossible to forget to consider how the film react to light when framing a shot. In other words, limitations force the mind to be more conscious and take meaningful shots. But while this approach may seem valid when considering photography as a form of self-expression, it is not robust enough to overcome digital photography’s undeniable advantages, even in the realm of film simulation. There is, though, a broader issue to consider: the loss of our direct connection with the outside world.

Strictly speaking, one could argue that using film also disconnects the photographer from reality. However, this argument can be countered by pointing out that, once taken, the photograph exists as a real thing rather than as something that has no primal identity. The same point can be made about playing music. Why would someone carry a massive Marshall JCM800 amplifier and cabinet with a Les Paul or a Strat when Frankenstein simulators can replicate the sound of many amplifiers and guitars at the switch of a knob? Why should someone learn to play and sing when automation can fix every mistake? Where is the point of ‘making it real’?

Let’s take the argument a step further. Does personal identity still matter? Now that we have disconnected our physical self via filters, avatars and gamified portraits, from how we choose to appear in our online interactions, is it still necessary to be ‘real’?

The common thread linking these examples is that our relationship with the outside world is increasingly mediated by technology.

Like the parents depicted by Neal Stephenson in his short 1999 essay ‘In the beginning was the command line’, who wandered around Disney World looking through the viewfinder of early camcorders instead of doing it directly, we experience the world through an interface, and we can change what we see or let other to see (also of ourselves) without any connection with facts.

In this regards, then, film simulations are the archetype of this disconnection because they affect directly how we are (becoming not capable of) looking at the world around us. So, should we stop using film simulations and digital post-processing, and return to wet-plate photography, or even earlier forms of expression such as painting or cave graffiti? Of course not.

At the same time, however, we should be aware of the individual and social impact of this kind of technologies, and use them with caution instead of being made “comfortably numb” (cit. Pink Floyd) and seduced by meaningless marketing hypes whose goal is to severe our connection with the world and let us live in a technology-controlled loneliness.

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About The Author

By Andrea Monti
My name is Andrea Monti. I’m an Italian free-lance journalist, photographer and – in my spare time – an hi-tech lawyer. The works I am more proud of are covering live jazz, pop and rock concerts for an Italian online music magazine and Opera and prose for a 200 years-old theatre. I also do sport photography mainly in athletics and fighting disciplines. You may find out more about me on https://andrea.monti.photography
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Comments

thorsten on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

You raise very valid points here, Andrea. When I started shooting digital with a CoolPix in 2001, I abandoned my last analog creative tool. After reading Gibsons Neuromancer in 1984 I longed for the cool life in cyberspace. I became a typographer before photojournalist, and my first Mac in 1990 allowed me to do amazing things, most of them impossible in analog print production. I could even create my own fonts. Just photography tagged along, films needed to be developed and scanned. These days, as we shoot with cameras more and more perfect, edit our images on ultrafast machines in ai enhanced tools, I turn to my old rolls of film from the 1980s and discover parts of my soul buried in them.
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David Hume replied:

Comment posted: 19/07/2025

Hey - nice comment Thorsten. I read Andrea's post and was thinking I ought to try try to summon the energy to add something to it, but you've done that very well, so thanks, I'll just go, "Yeah; what he said." (I read Neuromancer too.)

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thorsten replied:

Comment posted: 19/07/2025

Thank you David! And now Neuromacer becomes a show on Apple, and we come full circle my friend ;))

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Ramón B on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

The best film simulation is to buy real film and shoot it with real film camera. That’s it. All the rest are fairy tales (and it’s so much more fun, by the way).
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Ibraar Hussain on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

This is an excellent essay
You see it’s a long process of giving consumers, or useless people as that cretin Yuval Noah Harari puts it, a perpetual diet of fake reality, porn and drugs. A slow incremental process.
After all Fujifilm isn’t sone independent entity all left to its own innovative devices - the Same guys are to be found in the boardroom of Fujifilm as in Nikon Corp, and in Google alphabet, Microsoft, Tesla, Apple Inc et al. It’s just a piece in the process which includes fake food, fake holidays, and a steering process, which if one looks into it is clear for all to see.
Fake film isn’t film anymore than fake AI women are suited models.
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Ibraar Hussain replied:

Comment posted: 19/07/2025

*I meant AI women are Super Models

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thorsten replied:

Comment posted: 19/07/2025

Harari, yes, shot him with X100s and turned black and white with Silver efex. There we go ;))

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Ibraar Hussain replied:

Comment posted: 19/07/2025

Hehe! I hope you managed to capture his personality - or lack thereof

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thorsten replied:

Comment posted: 19/07/2025

his bodyguard got nervous because I was getting too close (because of the 35mm ;))

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Ibraar Hussain replied:

Comment posted: 19/07/2025

Hehehehehehhe!!!! Probably never knew such a thing existed! Where was this ?

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thorsten replied:

Comment posted: 19/07/2025

A Berlin event location called Tempodrom…

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Jalan on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

Should we return to wet plate..? I already have! Once you get beyond the novelty of AI and "simulations" you start to see that AI is slop, garbage, generic and boring. What is the point in having some algorithm produce an image? My growing customer base values real images that are hand made; they value the imperfections and character. The image is a visual thing but it is more a memory of the time we spent together to create it. Not sure about film in the future. I love film and use the negatives to produce Victorian prints (using contact printing technologies from the 1800's). But film is still a "manufactured" product and so less "human"...
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Ibraar Hussain replied:

Comment posted: 19/07/2025

But film is part and parcel of photography - exposing light onto a surface to make the photograph The same with darkroom printing Whereas AI or related image manipulation is merely automated image amalgamation

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Keith Drysdale on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

I shoot film and develop it myself because I enjoy the process. The process is as important to me as the end result. I agree that people are free to choose whatever route they want to get their result, but I can't help thinking that the whole point of AI and other technology is to employ fewer people and therefore make fewer people richer. I prefer your first image because of the location and subject matter rather than the method used.
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Ibraar Hussain replied:

Comment posted: 19/07/2025

Absolutely true what you said about the purpose

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David Pauley on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

Thanks for the thought-provoking essay Andrea -- and to all who contributed to the discussion. Echoing Keith, I shoot, develop and print film because I enjoy the process and limitations it imposes. I've also never warmed to the process of computer-assisted editing. When I am looking through the focusing screen of my Rollei or printing in the darkroom however I find myself in a precious creative zone set apart from regular life. This isn't to detract from the accomplishment of others who find a similar space with digital tools -- it merely reflects my personal experience. Agreed also that AI exists mainly to further entrench a tiny oligarchy.
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Roger on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

Yes, this is thought provoking. Perhaps it is a bit like the question of whether you have actually seen a bird if you view it through a mirrorless camera viewfinder rather than using binoculars.

What AI model (if this is the right terminology) did you use? I thought I would try by feeding in a couple of scanned negatives to see whether it could identify the film type correctly. Because the free version analyses images, I used Google Gemini (with other providers it seems to be a paid option). I chose an image on Ilford Pan F+ that had been scanned on an Epson scanner at 3200dpi (I think using defaults) and then converted to JPG in PhotoLab. When I realised the contrast had been tweaked, I did it again using the defaults. The answer I got was that it was not FP4+ and that it was most likely Tri-X or HP5. It advised me to look at the film margin. I then tried again using an FP4+ negative taken on a very different, more overcast day. This time it only told me that the information was not in the Exif data.

I am not sure what to conclude. That the combination of Epson and DXO defaults makes an image look like Tri-X? That I must have messed up the development for PanF to look like Tri-X? That Ishould have repeated my question to get a different answer each time?
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Russ Rosener on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

A very well thought out essay on post human isolation and modulated reality. We are far beyond the mediated reality I considered in 1992 when I wrote my Graduate Level thesis in photography at Visual Studies Workshop.
Back in '92 I proposed a future propelled by "Electronic Edifices". Both corporate and human, which would become more important and just as real as our physical body. When I asked Nathan Lyons if he thought my thesis was good enough his reply was "Not only did I think it is good, it's ALMOST intelligent." Anyone who met Nathan knows that's as close as you got to a compliment. And now here we are, in this "reality" no one really wants. However, like fast food it's just enough to keep us going while the purveyors make millions by desensitizing us to the real thing. I have to admit to being a willing victim myself in many cases.
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Gary Smith on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 19/07/2025

I wonder how many people who use so-called "film simulations" actually know what the named film looks like or could describe why Tri-X differs from Fomapan 100? I suspect: not many. I further suspect that opening a digital image and scrolling through various simulation applications is just another way to short cut the editing process to get an image that looks "better" than the one you have.

Great article Andrea!
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Eagle Omomuro on On Film Simulation or ‘is fiction more real than reality, and why should we care?’

Comment posted: 20/07/2025

I really love both your photos and your reflections, Andrea. If you don’t mind, I’d like to take the discussion a step further in a slightly different direction. Is simulated happiness more real than reality, and why should we care? I’ve been on medication for anxiety for years. Before that, I used to think of happiness as something you achieve: by reaching a goal, earning something, or in other words, fulfilling a desire. But now I have first-hand experience of how just a few milligrams of chemicals can instantly change my mood, even when nothing changes in the outside world. So is that happiness real? You might say no. But at the same time, isn’t the essence of any happiness just a chemical-electrical response in the brain, regardless of whether it’s triggered by an external event or a pill? If it’s all about that brain response, does the cause even matter? And if such a pleasant state is so easily accessible, I can’t help wondering what the side effects might be. No pain, just constant contentment, and perhaps, eventually, a kind of existential boredom? Sorry for drifting so far off topic. Back to photography, I use film simulations for every single frame of my digital shots nowadays. I love film photography for the experience it brings, but when I need the flexibility of digital, especially for portraits where I shoot, check, and try again, I always reach for film simulations to keep some of that emotional feel.
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