IUTD Studios launched a new 35mm film camera that sets itself apart from others at first glance with one feature, it’s transparent. The inner workings of the ‘To Be Continued (TBC)’ reusable memory maker are on full display. A reimagination of the disposable camera, TBC is a 28mm F8 fixed focus package with style at the forefront of its design.
Joshua Cirjak founded IUTD Studios at 17 initially as a clothing brand and has now added camera manufacturing to its operations. IUTD stands for “I Used To Dream” and the brand aims to inspire people to make their dreams a reality.
“We want people to work hard towards their biggest dreams so that they can one day say that they used to dream of moments like this…When I was young, I would always dream of working alongside musicians and artists, and after years of working towards that goal, I finally achieved that goal and currently work with DJ’s and musicians across the world. Some of them include Will Smith, Martin Garrix, Marshmello etc…” – Joshua Cirjak
Being a photographer and videographer himself, Josh tells me he always wanted to create a camera of his own design.
“The idea for the camera started while I was in university. I loved the look of transparent products so I had the idea of creating my own film camera that was transparent.” – Joshua Cirjak
The project started with 3D printing camera shells and putting them on top of the internals of used disposable cameras for fun. However, his team quickly realised they needed to create their own moulds to make the product scalable. The design team for IUTD Studios, who met while studying at university, includes Shraeyas Massey, Joshua Cirjak, and Ferj David, respectively based in Canada, Croatia and the UAE.
The TBC camera has a 28mm lens with a fixed F8 aperture and a fixed 1/120 shutter speed. The focus is fixed as well from 1 metre to infinity. Winding and rewinding functions are manual. There is a built-in flash that is powered by one AA battery. Weighing 125g, the TBC is lightweight. So lightweight in fact that IUTD designed the camera to be worn as a fashion accessory in addition to capturing memories.
“We added a carabiner to the side of the camera so that people would not only use the camera but also WEAR it as a fashion accessory. We wanted the camera to not be hidden in a pocket, but rather attached to their jeans so that they could also WEAR the camera.” – Joshua Cirjak
I asked Josh about the future plans for TBC:
“Now that we created and patented our own shell design, the plans for the future are to keep upgrading the camera, but also making different colorways. With a few small changes such as the cable color, shutter button, LED, shell color etc, we can have a completely new-looking camera.” – Joshua Cirjak
He also mentions plans for collaborations to create interesting customised versions of the camera according to other brands’ colours and styles.
In addition to having the camera available in the shop now, IUTD Studios sells a TBC Kit which includes 2 TBC film cameras, 6 rolls of Kodak 400 film, a 3D printed IUTD keychain, and a cool orange plastic case to protect all of the above.
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