NEWS: Double the Fun with AgfaPhoto’s New 35mm Half Frame Film Camera

By Molly Kate

Lupus Imaging & Media, the company now behind the AgfaPhoto brand and APX black and white films, has brought us a new fixed-focus half-frame camera with a 50mm F5.6 lens.

The AgfaPhoto Half Frame 35mm camera is similar to what we have seen in the Kodak Ektar H35 from the Reto Project, but for approximately half the price, depending on the retailer. Lupus Imaging & Media does not sell direct, so check with your local retailers to see if they have it in stock. In the UK, Pattern Cameras are selling it currently for 24.95 GBP while Bristol Cameras has it stocked at 37 GBP.

Complete with built-in flash, the only manual component of this camera is the wind and rewind. The shutter speed is fixed at 1/120 and the aperture is fixed at F5.6. The camera is compatible with ISO 200, 400, and 800 films. It requires one AAA battery to power the flash only. The camera will still operate everything except the flash without the battery. Packaged within the box is a cloth carry case and strap already attached.

AgfaPhoto Half Frame Camera product image
Image provided by Lupus Imaging & Media

As this is a half-frame camera, it will produce 72 frames with a 36-exposure roll or 48 on a 24-exposure roll of 35mm film.

two photos side by side of a train station taken on the agfaphoto half frame camera
Sample Images taken on the AgfaPhoto Half Frame Camera – by Molly Kate

Pattern Cameras says the camera was released around Christmas time by the AgfaPhoto brand, but the release hasn’t yet circulated as widely as the Kodak Ektar H35 did. Yet, it is much the same camera with the primary difference being price.

To find the camera at Pattern Cameras, head over to their eBay shop here. It can also be found at Bristol Cameras here as well. For folks outside of the UK, check in with your local retailer to see if they might be stocking this camera.

Lupus Imaging & Media has a video available on their Youtube channel to help customers learn how to load film into the camera-type which you can see at this link here. To find more information about the company based on Germany, head over to the website link here.

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About The Author

By Molly Kate
Photographer, writer, and CPA currently running a Youtube channel called Eclectachrome. I'm a huge fan of shiny new objects which makes writing news a perfect fit. Favorite cameras are often mechanical rangefinders, folders, and compacts and I love most film stocks. I enjoy developing and scanning my own film as well as printing in the darkroom when there's extra time!
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Comments

Gorpalm on NEWS: Double the Fun with AgfaPhoto’s New 35mm Half Frame Film Camera

Comment posted: 04/03/2023

Have the Ektar version already, trying not to also get the Agfa for the brighter lens and the possibility (w some manipulation) of mild bokeh out of some shots.
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Huss replied:

Comment posted: 04/03/2023

It's not a brighter lens. That 5.6 is fantasy, as is the 50mm part.

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Huss on NEWS: Double the Fun with AgfaPhoto’s New 35mm Half Frame Film Camera

Comment posted: 27/02/2023

Serious question... are you sure it is a 50mm f 5.6 lens? I know that is what it says on the front, but it looks identical to the 31mm f9 lens that is used on the, well, identical looking regular Agfaphoto plastic camera. A 50mm f 5.6 lens would stick out. Look at all your other 50mm lenses that you may have used in the past.
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Huss on NEWS: Double the Fun with AgfaPhoto’s New 35mm Half Frame Film Camera

Comment posted: 27/02/2023

I like my Kodak H35. Maybe I am doing it wrong... https://www.flickr.com/gp/39133227@N08/30kp4mC5s4 https://www.flickr.com/gp/39133227@N08/v9o29giSJH
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Huss on NEWS: Double the Fun with AgfaPhoto’s New 35mm Half Frame Film Camera

Comment posted: 27/02/2023

f 5.5 and 1/120? Holy overexposure Batman! Using Sunny F16, with ISO 200 film (what they apparently recommend) on a sunny day the exposure should be 1/250 f16. With this camera you would be four stops overexposed. And 50mm? If they actually mean 50mm where is the focus set at? Infinity so only from 20ft to infinity would be in focus?
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Graham Orbell on NEWS: Double the Fun with AgfaPhoto’s New 35mm Half Frame Film Camera

Comment posted: 25/02/2023

Fifty millimetres lens seems a bit long for a half frame camera. Especially as it’s fixed focus. In the picture of the camera the lens is marked as 50mm but it seems physically shorter than that. I wonder if Agfa is taking liberties and they really mean 50mm equivalent. The perspective in the sample photos appears similar to a 50mm lens used on a full size frame. If the lens were truly 50 mm it would be a medium telephoto lens on half frame and not suitable for fixed focus. I imagine the lens is truly 25 mm and Agfa have dumbed down the specifications for the hoi poli
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George G on NEWS: Double the Fun with AgfaPhoto’s New 35mm Half Frame Film Camera

Comment posted: 24/02/2023

I like to say it's good to see another camera come to market but if this is the same as the RETO one, the quality will be just as poor. It also shows that the RETO one is way over priced. I have recently been using an Olympus pen and the experience has been chalk and cheese, yes you can say that there is a big difference in price but the experience also comes into it and I found the RETO not to be a good one.
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Molly Kate replied:

Comment posted: 24/02/2023

I agree George! I've tested both cameras now and prefer to the Agfa in terms of quality. The premium on the Reto must be the licensing for the Kodak brand name so they have to increase the price to cover that. Neither will be high quality, they are both very inexpensive of course. The Olympus Pen is way beyond. I also have a Fujica Half that is miles away better quality, but is was also built with metals and glass for a higher price point initially than these. The AgfaPhoto half frame and even the Reto would be good considerations for someone without a larger budget who wants to also save by shooting half frame. I enjoy using them when I want to shoot a simpler or lighter camera say, they are amazingly light!

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Cameron replied:

Comment posted: 24/02/2023

I have to agree. It's a cheap junk disposable camera.

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Ibraar Hussain on NEWS: Double the Fun with AgfaPhoto’s New 35mm Half Frame Film Camera

Comment posted: 24/02/2023

Pretty good! Nice to use creatively and a reasonable price.seems as if the film demand has risen for them to invest in this. People seem to be bored if gazillion pixel smartphone and digital/mirror less camera images and want something different Now if things are popular then I’d really like to see a better quality camera releases but then again such things are available to buy second hand - and there’s a wealth of stuff
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