Yesterday, Jollylook announced a new 10-day crowdfunding campaign to support the creation of an eco-friendly DIY instant pinhole camera that uses Fujifilm’s Instax Square film. Following on from their highly successful campaign in 2022 for a similar camera using Instax Mini film, this is exciting news for square format fans.
“It’s a functional camera. It’s a project. It’s a puzzle. It’s a model all in one.” – Jollylook Kickstarter
Aiming to create a vintage “steampunk” aesthetic, the Jollylook Pinhole Square DIY kit combines a classic design of mechanical functions including bellows with modern eco-friendly elements. By extending the bellows the camera can zoom 50mm up to 110mm for experimenting with close-up pinhole shots. Weighing 450 grams with dimensions slightly larger than that of an iPhone box, it is also a highly portable option for creative instant photography on the go. A tripod mount included in the kit allows photographers to keep the camera steady for longer exposure times.
“The Jollylook SQUARE Pinhole represents a celebration of the photographic arts, a fusion of old-school techniques with modern, eco-friendly technology. We’re excited to provide a platform where people can explore the wonder of creating their own camera and experience the magic of instant photography. We’ve created a striking and stylish design with functionality that we believe will impress even the most demanding users. And wait until you see it!” – Sergey Covalenko, the head of manufacturing and CTO
Jollylook’s 0.38mm pinhole camera design incorporates sustainable choices such as the use of FSC-certified biodegradable laminated wood fibre material finished with natural oils and waxes. Backers can opt for a natural wood or stained brown colour. The company also demonstrates their environmental friendliness by contributing 1% of its revenue as a part of Stripe Climate, a group of 25K+ businesses working to accelerate carbon removal.
“Our team is a family, united by the passion for creating magic in people’s everyday lives while using eco-friendly materials and saving our planet’s ecosystem.” – Jollylook
Founded in Ukraine, the company was forced to move their operations and homes to safety in Slovakia after the Russian invasion in early 2022. The team was able to relocate, find a new workspace, replace damaged factory components, and start over again.
“Regardless of the odds, we never give up and do everything in our power to make our project a reality. Even when the terrible war started in our home country Ukraine on February 24th, 2022, and our hometown was occupied by the russian soldiers, and our equipment was destroyed, we didn’t put our hands down. We moved to Zvolen, Slovakia, where we have already set up the manufacturing and from where we have already shipped all the DIY pinhole mini cameras and kits. Jollylook Pinhole SQUARE DIY, being our 4th campaign, comes with lots of previous learning and experience. While with any project, there are risks, we are confident that the risks we may face have been mitigated by the experience and proven supply relationships we developed from manufacturing the original Jollylook.”
The campaign has a target of USD 15,000 or about GBP 12,108. At the time of writing, it has already reached GBP 7,738 with 99 backers and 9 days to go. The early bird price for one Jollylook SQUARE Pinhole camera starts at USD 79 (approx. GBP 64) while the suggested retail price is USD 119. This early bird price is only offered within the first 48 hours of the campaign. There are several stretch goals if funding reaches over USD 50K including an eco bag, an image counter, and a tripod depending on the levels hit.
Initial pledges are expected to be delivered in August with the second batch shipping in September and more units shipping after that. The DIY kit comes with a manual development mechanism, bellows, and an exposure calculator. It takes from 1.5 to 3 hours to build and no power supply is needed as the camera is fully mechanical.
To support Jollylook, head over to the Kickstarter page here to see all available pledge options. Find more about the company on its main website linked here. The last day to pledge is June 9, 2023, so don’t wait if you are interested!
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