Nikon 1 V1 Review – One For All or One for None?

It was Hamish’s piece on the Plaubel Makina and Agfa 1035 that finally pushed me into typing my thoughts about a camera with a not dissimilar design ethos. I hope it doesn’t trouble any readers to discover it is a digital camera that wasn’t particularly successful and belongs to a camera line that is now discontinued.

The camera is the Nikon 1 V1, the debut camera and flagship of Nikon’s much heralded 1 series of digital cameras, a camera line that wasn’t quite what photographers were expecting.

Ah, the V1, what a beauty! Seemingly hewn from a chipped off block of TMA-1, the black crystalline monolith from 2001: A Space Odyssey. Look at the clean line of the top; the shutter, power button and record buttons all recessed like the LED spots in the ceiling of a modernist interior. Run your eye over the raised line on the front (the suggestion of a grip), through the number 1 and the ‘k’ in Nikon and right across the middle of the shutter release. Look how the four buttons compliment the circular multi-selector dial by their shape. Lovely. Check out the slightly textured matt paint finish, designed to reflect precisely nowt. Modest. Understated but purposeful looking. It’s the essence of anti-bling.

It looks like no other interchangeable lens camera Nikon was producing at the time, and nothing since. Their DSLR’s looked like their late film SLRs, and 7 years on they still do (apart from the obese FE-alike). The V1 seems to hail from a different school; it looks to me like a homage to the German modernism movement born in the inter-war years – it’s straight outta Weimar.

I am sure you know about Bauhaus, the art school that has had a profound effect on how our world looks, whether it be interiors, buildings, art, graphic design or typography. Whether consciously or not, Nikon made a camera whose design salutes the achievements of Bauhaus. But it doesn’t stop at functional design. The V1’s menu system too is a little different to the regular DSLR menu system font, and the colour scheme is monochromatic with a splash of pale yellow.

So here we have a picture taking machine wrapped in a functional design. No shiney chrome or faux leather. No looking like the 60’s just for the sake of it. By the way, did I just write ‘picture taking machine’? Hmm, thought so. This is where Nikon’s stealth camera, that probably doesn’t show up on airport scans, starts to go a little birne-shaped for me. It looks great, it feels great, but as soon as you want to change settings you run into trouble – major cognitive friction. Let me illustrate.

Camera mode dials are designed to help both beginners and experienced photographers find where they want to be. For beginners, automated modes are represented by universal icons. They are independent of language. Advanced modes (or normal exposure modes to regular photographers) are shown with abbreviations – the very familiar MSAP. On my Sony RX100 III mode dial, I see this mix of icons and abbreviations. When I bought the Sony camera I instantly knew what each mode was and what I could do with it. I didn’t have to consult the manual. People the world over know what these represent. You want to take photos in aperture priority? Well, turn the dial to A. You want the camera to do all the thinking? No problem, choose P for Program. You want the camera to do even more thinking? That’s the green camera icon. These symbols and abbreviations are universally understood. They are bedrocks of sound user experience design. Meddle with them or remove them at your peril.

Well, Nikon meddled.

Imagine changing the universal no entry sign on a public road to something else that nobody understands, or (and this happens) meddle with the signs at a themed restaurant for mens and womens toilets? At the least, the outcome is embarrassing. Nikon obfuscated the hell out of the V1’s mode dial. Take a look at the exposure mode dial and see why; only 4 modes and all icons. I only recognise two of them – the green camera icon is a stills mode and the cine camera icon is, well, video. With the green camera icon,  Nikon changed what the symbol means from the largely understood automatic mode into a general stills photography mode with many options in the menu.

What is that first symbol? What does it mean? Is it an eye or a leaf. What’s the white camera with a plus sign icon mean? Then you try the eye icon (motion snapshot) mode. Hey presto! Your WTF moment arrives – congratulations, you just made a video with some elevator music slapped on it. Why, Nikon why? Why did you deem this fluff ‘feature’ so important?

And why no MSAP? There is acres of space left on that mode dial. It’s roughly two thirds blank. How much would a fully functional mode dial have improved this cameras usability? I will answer – by a very large amount.

The white camera with a plus sign mode apparently plucks choice frames from a fast burst of 20 frames at 30 feet per second. I have never used it. Admittedly, it is amazing technology that still impresses 7 years later, but it’s an assistive technology surely. It isn’t why anyone buys a camera. Video and associated whizz bang technology feature far too prominently in the easy to reach functionality of the V1. They neglected experienced stills photographers. Apparently, this camera wasn’t made for them. So, who exactly was it made for?

It turns out, based on research, Nikon discovered a new class of person who they expected to buy and use the camera – the compact camera upgrader who didn’t want a DSLR because they felt intimidated by them. Unfortunately for Nikon, the compact camera upgrader who didn’t want an SLR either didn’t exist, or they chose the iPhone instead, and the stills photographer who really fancied the V1 was dumbfounded by its video first functionality.

Mix a high asking price for a camera aimed at beginners and the ‘intimidated’ with an aesthetic design aimed at the higher end, and you get a product with an identity crisis.

Ah well, I still like the thing.

Lovely to look at and hold. It’s a great street camera when you get your head around its stills mode. One innovation that works for me is the lever for changing aperture. It swaps to controlling the shutter speed when you change to shutter priority, but you have to go into the Menu to change modes.

However, the V1’s saving grace for me is image quality; a humble 10 megapixels of loveliness. The kit lens too, seems to resolve very well indeed. It’s image quality helped me get a colour image into Landscape Photographer of the Year back in 2013. Where I think this camera truly excels is in monochrome though. The black and white images accompanying this piece were made with VSCO Tri-X emulation. I wonder whether it’s the relatively low pixel count making the difference.

Nikon tried to change things with its successor the V2. A fully realised mode dial was added. However, if the V1 aesthetic was designed by a truly inspired team, then surely the V2 was designed, camel style, by a dysfunctional committee with Mr Potato Head as its Chairperson. They morphed one of Nikon’s coolest and distinctive cameras into one of its ugliest, by sticking bits on it like a massive grip and a viewfinder hump that reminds me of the monster’s head from Aliens (okay, I have a bit of a vivid imagination).

I would have settled for a V1s with a full mode dial.

You can find more of my photographs at

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25 thoughts on “Nikon 1 V1 Review – One For All or One for None?”

  1. Chris, a camera to both love and hate at the same time. Great review. But naming cameras V1 and V2 could probably explain why they didn’t go down well in the UK!

  2. Hi Chris, we have two Nikon-1’s that we had converted to Infrared cameras. Works very well to use a mirror-less camera for that. One we got from a neighbor who didn’t like the ‘meddling’ either.

  3. @Eugenecapielo

    I have been using the V1 for years now. I’m using g an adapter and shoot with the AR 52mm Hexanon, 35mm 1.8g, and 70-300 non vr. The camera really shines during the day but as the son goes away it sucks! To bad it didn’t have an aps-c sensor and higher IsO.

  4. Love reading some words about this camera in 2018 ..!

    It is still a very capable camera. Has its quirks (weird hotshoe, compulsory reviewing of the picture). But, when you settle with not having PSAM controls, she fly. Auto focus speed is superfast. The shutter goes to insanely speeds. It uses the same battery as my D7200. The 18.5mm f1.8 prime is amaizing (although I’m more of a 35mm guy). Pairing it with a fotodiox grip really improve the handling.

    I got one barely used in 2012, with the 10-30mm, the 30-110mm and the SB N5 flash. I got the grip and the 18.5, in B & H, and later got the 10mm, not even used, from a guy whose grandparent bought the lens thinking it would fit in a DX mount.

    It was my travel camera in NYC 2017, and it will be my camera in San Francisco later this year.

    Regards from Argentina

  5. Love reading some words about this camera in 2018..!

    It is still a very capable camera. Has its quirks (weird hotshoe, compulsory reviewing of the picture). But, when you settle with not having PSAM controls, she fly. Auto focus speed is superfast. The shutter goes to insanely speeds. It use the same battery than my D7200. The 18.5mm f1.8 prime is amaizing (although I’m more of a 35mm guy). Pairing it with a fotodiox grip really improve the handling.

    Got one barely used in 2012, with the 10-30mm, the 30-110mm and the SB N5 flash. I got the grip and the 18.5, in B&H, an later got the 10mm, not even used, from a guy whose grandparent bought the lens thinking it would fit in a DX mount.

    It was my travel camera in NYC 2017 , and it will be my camera in San Francisco later this year.

    Regards from Argentina

  6. I think the thing I enjoy most about the V1, the feature that significantly segregats it from all other cameras….on the good side, is how quickly it focuses. It is, when “point and shoot” is the consideration, without peer. I try to make it fail in that regard, and have yet to succeed. I am unable to think of another camera…..another product……so fully and successfully savaged right out the gate. Of course, Nikon is not blameless……….Consider the “A.”

  7. Arthur Robert Tafil

    I had an Nikon One- V-1 with every lens and lens adapter available from Nikon.
    I had the Nikon handgrip for it, the fitted case and Nikon flash.
    The camera took great photos but never felt proper. I’ve shot Nikons since I bought my first one in 1965 while in Officers basic in Quantico, VA. I’ve had most Nikon SLR’s and rangefinders including DSLR’s up to and including the D4. This was a Nikon Boo Boo.

  8. Nice to see a bit of love for the V1. I’ve had one (together with 5 lenses) for a few years now and I agree with most of your thoughts. The camera is fantastic in its simplicity and feels great. 10mp is actually plenty for most purposes – colour files look great and the B&W output is really nice. Altogether it makes a great portable go-anywhere kit.

    BUT…I agree 100% about Nikon’s infuriating design choices. The decision to put the silly mode options as the easily accessible items on the back of the camera was so horribly misguided that I hope Nikon has fired the team responsible and changed the locks at HQ. Not being able to turn off image review is also infuriating. And the toggle switch for changing aperture in manual mode is very fiddly and apt to get stuck in the up or down position rather than clicking back to the mid-way point. Finally, of course, important features like metering mode, ISO settings and single or continuous shooting options are buried in the menus. Having said that, the menus system is very clear and straightforward which is a refreshing change.

    So the camera is far from perfect. And yet I still have it and use it regularly. Why? Well if I look around the house, most of the family and landscape pictures we have on display were taken by the V1. I’ve got enlargements up to 11×16 which look superb and there’s something about the images that come out of the camera that is really special. It’s small enough to carry anywhere and the lenses (especially the 10, 18 and 32 primes) are excellent.

    I think the key is to use the V1 like an old film camera. Choose an ISO for the occasion and stick with it. Choose a metering mode (I use centre-weighted), leave the camera on manual or aperture priority – fortunately exposure compensation is one of the items selectable directly on the back of the camera – and get on with it. Then the V1 just gets out of the way and you can produce some great results. Crazy as it might sound, used in that way it feels like using my favourite film camera, a Nikon FM2, which also just gets out of the way.

    If the proof of the pudding with regard to a camera is the proportion of your favourite photographs that came from it, the V1 is a big winner for me.

      1. I’m curious as to whether ‘the look’ has been retained with later models, particularly the V3. Not sure whether they used a different type of sensor on that – I know they removed the anti-aliasing filter. Tempted to try and find a reasonably priced V3 to complement the V1 but they’re still not cheap.

    1. Colin, “Not being able to turn off image review…” Does this mean that the camera locks up until the image is cleared? If so, for how long do you have to wait? I’m thinking this can’t be so (being kept waiting) as what is the point of a buffer? So, is it more of an annoyance that this oft times unnecessary feature can’t simply be disabled as in any sane camera?

      1. Hi Terry.

        The impossibility of turning off the image review is one of the multiple quirks of this lovely camera.

        It means that every time you take a picture, it shows the picture taken in the EVF or in the screen. Just no way to turn this “forced chimping” feature off.

        Half pressing the shutter immediately return the EVF to live view.

        It is unbelievable annoying… A simple firmware upgrade should fix this. But, there wasn’t many upgrades for this camera (I remember just one, and it was for some compatibility stuff of some lenses and the DX-CX adaptor).


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  10. I’m coming late to this and from further down the range. I started off with a J1 and then added the J5 (from memory the J2 and J3 weren’t significantly changed from the J1 to justify buying these).
    At the outset I felt the there was a significant difference in features between the J1 and V1 to justify the marketing to two distinct groups of customers; however by the last incarnations (the J5 and V3) I thought the two ranges had moved much closer together – and even looked a lot alike.
    I think by the J5 Nikon had really sorted out the ‘punter J’ range; the articulated touch screen has proved a real boon; my sole complaint is the 4K video is only 15fps. Otherwise I love the J5 and the 18.5mm lens, I also love the reliable and very fast autofocusing.
    Like everyone else I was amazed at the negative reviews this system got especially at the outset (probably from people reading stats sheets). It’s possibly very telling that once people actually used the system the reviews were much more favourable.

  11. 2019 and I still use the V1. I have three. Like most fotogs I have other systems but the V1remains a go-to. When I compared my Fuji camera to the V1 I was surprised to find the colour better on the V!. When you compare sensor size the difference is not as big as it seems. It is not a linear relationship. 10 is approximately 3.16X3.16 while 16 is 4X4. If you get my drift the outcome is 1.26 not 1.6 in image size change. Even at 20 – 4.47X4.47 the outcome is 1.4or1 not 2. Given the one inch sensor 10mp was probably a good compromise. The J5 sensor is good though with later technology.

  12. Keith Grewcock

    I still use mine in 2022. With a young family I’ve not had the time to take as many pics as I hoped to. Instead, I’ve watched lots of videos on YouTube on how to be a better photographer. (I’m not the sharpest learner and find technology a bit overwhelming) This has been invaluable and find myself now more forgiving towards the V1 as I know what to do. Overall it still suits street/ monochrome work but remains an affordable quality camera that I am happy with. Managed to get a pancake lens now and I’m happy with that. I have found at great financial cost that there is disappointment in everything you buy at some point. I’m trying to get the hang of post production which is another thing altogether……The quest goes on!

  13. A simple camera that makes great images! I believe Matt Balck uses /used one! Stellar BW, so like pushed Tri-X. Menus are personal, my Minolta left on Monochrome as adjusting the colours is well for me, impossible. All that counts is using the suckers.
    I prefer CCD sensors in spite of being restrictive. Great write up!

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