New Advert Provider Incoming

By Hamish Gill

Just a heads-up, the new advert provider should be going live tomorrow. Actually, on this occasion there has been weeks of testing and tweaking to make sure they are displayed properly, but, well, you never know what might happen on go-live. As usual, if you want to share any oddities, then please feel free to comment below! The system that stops ads being shown to logged-in contributors and paying subscribers should also work too, but again any issues, please let me know!

Thanks

Hamish

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About The Author

By Hamish Gill
I started taking photos at the age of 9. Since then I've taken photos for a hobby, sold cameras for a living, and for a little more than decade I've been a professional photographer and, of course, weekly contributor to 35mmc.
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Comments

Anthony Bailey on New Advert Provider Incoming

Comment posted: 16/04/2026

I look forward to no longer seeing advert after advert proclaiming 'girl shows off her enormous chest size at Auckland campsite' together with an (in)appropriate photograph. This ad is downloaded multiple times for most of the recent 35mmc issues recently and has really ruined the experience. It can take upwards of twenty percent of my iPad battery to download the wordier postings and half an hour to read them, sometimes taking for or five attempts to read a single paragraph for long enough to actually read it all. 90 plus percent of the ads, if any at all, would be of no interest whatsoever to any of the readers of 35mmc and the advertisers are throwing money down the drain. I really can’t understand how it all works. Is it not possible to get at least some ads relevant to photography, events or some suchlike? I am sorry, but my interest in analogue photography at the moment does not warrant me spending any of my limited income on becoming a paying subscriber, I can’t be the only one can I?
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Hamish Gill replied:

Comment posted: 16/04/2026

Hi Anthony, fingers crossed this new provider will work out better - that said, annoyingly, I can't control the types of ads that are displayed, and often don't even see the same ads as anyone else. If you see anything you don't like, you can always take a screenshot and send it to me - I can then complain to the provider. Only photography-based ads would indeed be nice, but again I don't have that level of control. I am sure you're not the only one - and thank you for continuing to visit the site in the face of the ads. The other option, of course, is to write something about some of your photos for the website - that gets you an ad-free experience for life!

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Dave Powell on New Advert Provider Incoming

Comment posted: 17/04/2026

Hi Hamish,

Just now seeing that the new supplier is inserting ads in articles I'm viewing... even though I'm a contributor. They may need to tweak their algorithm on that!

Cheers,

Dave
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Dave Powell on New Advert Provider Incoming

Comment posted: 17/04/2026

Actually, I need to correct my prior statement! I think the prior supplier's system recognized my PC's IP address as being from a contributor's PC... and let me read articles ad-free even if I hadn't logged into 35mmc first. Now, if I haven't logged into the site before opening a 35mmc article, I don't see actual ads, but the large black banner about becoming an ad-free reader blocks the screen and won't go away. But if I log into the site before trying to read any articles, my viewing on the PC is ad-free and unobstructed.

Thanks Hamish!

Dave
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