A good mate of mine, Gianni, is setting up a company to sell high quality weight lifting apparel. As part of his bid to sell this apparel he needed a brand and website setting up. Since I own a company, F8 Creates, that creates brands and makes websites he came to us. As part of that branding process he needed some photos, so up step me with my Leica M3, 50mm Sonnar and a roll of HP5.
As part of the initial branding process we looked at a fair bit of imagery online and came to the conclusion that what would best suit his brand would be some nice black and white, highish contrast slightly grainy photography.
With this in mind, I loaded some HP5 into the Leica M3 mounted the Sonnar and went down Gianni’s Gym. The idea was to capture the feel of a weight lifting gym. We wanted to give a sense of the rawness of the environment with little human touches. We also want to show users of weight lifting gyms things that they will be familiar with. The idea being, this should help build on a sense of familiarity with the brand by associating it with an environment they will already be familiar with.
Once again, thanks to AG Photo Lab for their excellent work. I shot the entire roll at 1/60th and either f/2 or f/1.5 despite the lighting conditions being very dull, quite low and quite changeable within the gym. I sent them the film with the simple instructions of “Push 3 stops and scan to give me reasonably contrasty results” – Considering my haphazard approach and the less than ideal lighting, I think they’ve done an admirable job.
Here are a few of the results:
If you happen to be looking for high quality Weightlifting apparel, keep an eye on this website – Barspun 😉
Cheers for reading