Analogue Wonderland has launched a new eco-friendly service that supports photographers with higher quality prints while eliminating waste at the same time.
The new printing service is designed to allow customers to select the images they want before any paper, ink, electricity, and shipping materials are used. In a survey done by Analogue Wonderland on Twitter, 48% of respondents said they prefer to print only some of the roll (from 3-16 images). 34% said they would print the best 1 or 2. Only 7% said they would print the entire roll. (Souce: AW Press Release, % rounded)
When ordering prints from a lab, the standard process is to receive a print for every image on the roll. For many photographers that only prefer less than half their roll, this creates wasted resources used on prints that end up either in the bin or stored away and never seen again.
To address this waste, Analogue Wonderland has created a system for photographers using the lab to be able to print only the photos they want. If you didn’t get your film processed through their lab, you can still order prints, though the process is slightly different.