NEWS: Kickstarter for Kolari Shades Launches Today: Sunglasses Made By Photographers For Photographers

Today, Kolari Vision is launching their Kickstarter for Kolari Shades, a set of sunglasses made by photographers, for photographers. Boldly claiming the new eye protection is the world’s sharpest, the Kolari team backs this statement up with Corning Gorilla glass, titanium frames, facial recognition technology blocks, and advanced IR and UV protection.

Last July, we reported on Kolari Vision’s Shades when they announced the product with a pledge campaign. If you’d like to read that piece, head on over here. The Kickstarter campaign which launched today has already met its goal but will go on for 30 days for those wanting to get in on it. Backing options start at $119 for one pair of the Kolari Shades Basic which would have an MSRP of $219. This includes selecting the frame and lens colour options after the campaign ends.

The campaign has a few stretch goals that unlock new frame shape options after $50K, mirror finishes after $100K, and additional frame options after $150K.

Kolari Shades differentiates itself by using ultra-durable glass instead of plastic for its lenses.

“Have you ever noticed how the lenses of your sunglasses—even the most high-end, luxury brands—are actually made of plastic instead of glass? These lenses may appear to provide clear vision, but the optical quality of plastic can create lens distortion, which can cause eye strain and fatigue after a full day of wear.” – Kolari Shades Kickstarter

There are three lens options for the color-neutral sunglasses, Basic, Ultra, and Ultra Gradient. While all versions have the UV Block feature, Basic includes 90% IR protection, while Ultra and Ultra Gradient are bumped up to 99% IR protection. An additional feature, Kolari says their sunglasses block infrared-based facial recognition systems.

Being dedicated to infrared products and services, Kolari’s expertise with camera equipment has enabled it to branch out into the sunglass industry quite naturally.

“As photographers, we wanted to be able to shoot outdoors without interfering with the quality of what we’re seeing on the camera. That’s when we noticed the disconnect. We invest in high-quality filters for our cameras, but we settle for low-quality lenses for our most priceless camera: our eyes.” – Kolari Shades Kickstarter

To back the Kickstarter or learn more about Kolari and their new Shades, head over to the link here.

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