Olympus AZ-300 – Out of the Drawer and Into The Light – A Journey of Recovery and Rejuvenation (Part 3)

By Niall Keohane

“Before you even touch this camera, you are going to want to own it…”

I seem to be drawn to the quirk currently. That’s not a bad thing and as far as I know there are, as yet, no laws against it. If there were, my choice of the Olympus AZ-300 as the third of my instalments in this series would almost certainly lead to a criminal record.

Looking every inch like a camcorder, this ‘beauty’ (eye of the beholder, and all that) was released in 1988. The quote at the top of this article opens the US TV advert from the time (in the UK, we had the inimitable George Cole alongside David Bailey), and the print advert claimed, ‘A new species of camera captures the world’s imagination’. It is certainly like no other camera I have seen.

It is a fully automatic camera, and once again I was relieved that the ISO defaults to 100 for non-DX coded film, suiting my choice of Ilford FP4 Type 517. Loading is easy and entails simply pulling the film across the back of the camera and closing the back.

Stick yer film in, pull the leader across, shut the back, Bob’s yer dad’s brother.

The majority of the minimal controls are on top of the Olympus AZ-300 and as you slide your hand under the strap to the right of the body, the index finger falls naturally onto the shutter release. The zoom controls are on the left, along with the spot metering button. In the middle of the camera are the on/off switch and an LCD screen.

‘Uncluttered’ is a justifiable adjective for the top panel.

Just behind the screen is a pull-down door, which accesses further controls: drive mode (single, continuous (1.5 fps) timer and double-exposure); exposure compensation (+/- 1.5 EV in 0.5 increments); subject (macro, portrait, full body and infinity); and flash (off, fill-in and auto). I’m very disappointed with myself that I omitted to try the double-exposure mode and once again my propensity for self-flagellation reared its very ugly head; I had to remind myself why I’m undertaking this project – not for the first time, and probably not for the last. Focus, clarity, perspective, being in the moment… remember your therapy, Niall!

The lens is 38mm to 105mm and is the first autofocus to zoom beyond 100mm. It has 12 elements in 11 groups. It had an RRP of $320, which was approximately £180, although I cannot find any information on the UK RRP.

The beast unleashed.

I am currently still signed off work and, whilst this in itself has caused me a lot of anxiety (what will my colleagues think of me? How can I justify being paid and not working? Get off yer lazy backside, Keohane! Those kind of thoughts…), it has given me time to work on my recovery and one part of this was visiting my family in Kent in early March. The Isle of Thanet offers us the opportunity to escape the sometimes oppressiveness of the city, and enjoying the vastness of the sea, enjoying what we refer to as a ‘big sky’, being daft with my family… all of this is balm to the soul. Of course, the Olympus made the trip with us (but not the Olympus Trip. Groan), and I ended up shooting the whole roll in one very foggy day.

I’m mightily relieved that I have some images to share with you, as I had what can be politely described as ‘a bit of a mishap’; this isn’t quite how I described it at the time. I was developing a second roll of Type 517 from my Nikon f801s at the same time, and foolishly tried to use a developing reel with which I am unfamiliar for the film from the Olympus. To say I struggled to load it is an understatement, and as I messed around inside the dark bag the air in my kitchen was turned a heavy shade of blue, bringing my wife in to see what was going on. “You always struggle with that,” she helpfully said. I don’t, but sometimes did when I first started developing film, and she seems to think that every time I load a film now I am doing battle with inner-demons. On this occasion she was correct, and I really must buy another AP self-feed reel.

For all my efforts, I was unable to fully load the film onto the reel and ended up just rolling the last part around the reel and shoving it in the tank. Hoping for the best was the order of the day.

We always try to visit The Turner Gallery when we are in Margate and I was delighted to find that there was a Bridget Riley exhibition running. I was quite excited by the idea of shooting art that is so intrinsically linked with colour in black and white, to slightly subvert her statement that ‘colour is the proper means for what I want to do…’ Before visiting this show, however, I was equally delighted to find two magnificent Simone Leigh sculptures in the Sunley Gallery, Untitled and Bisi.

Bisi (2023)
Untitled (2023-2024)
Detail of Untitled’s skirt. It shows the potential clarity of the Olympus’ lens.
I’m quite pleased by the composition of this photo from the mezzanine, as it’s more considered in its composition than those from the previous articles, marking a move towards creative photography, not merely snaps. The blurring in the foreground was a deliberate choice, using the edge of the wall. A tad too much negative space above, perhaps?
A less successful capture of Bisi.

I took a few shots around the gallery before heading into the Bridget Riley exhibition.

I’d love to claim I deliberately de-focused ‘Learning to See’, but it was just a slow shutter speed, handheld.
I quite like the abstract lines of this staircase shot, and the light works well, I feel.
I was told off for using flash here.

The exhibition I thought excellent, and Bridget Riley’s work often seemed 3D. I quite like the works in black and white and feel they offer another dimension to her art.

We headed outside to find that the heavy fog had not lifted. We’d had a glorious day of sunshine the previous day and were looking forward to another, but I actually really liked the fog. It didn’t feel oppressive, as it would have in the city, and instead cast an eerie but somehow joyous atmosphere. I was having a good day.

You’ll see some of the effects of my battle with the film development in this set.

‘We do like to be beside the seaside’.

In use, the Olympus AZ-300 was pretty straightforward, with everything being automated. I have to admit, I prefer something a little more tactile, something that requires consideration of each shot. When I began the project with the Exa Ia, it was the involvement in the process that I found rewarding and that helped me to slow down, to calm my overactive brain.

There were, as I now expect with the cameras I pull from the bottom of the drawer, a few issues. The ‘wide’ zoom button was quite stiff and it was very frustrating when trying to zoom out. There were also some issues with the auto exposure and certain shots it just would not take, necessitating the tried and tested method of switching it off and on again.

This is another camera that I doubt I will keep, as I just can’t see me getting any use out of it. As another rung on my ladder to recovery, however, I offer it huge thanks.

Share this post:

About The Author

By Niall Keohane
Writer, musician, and soon-to-be ex-teacher with a renewed love for film. The loves of my photographic life are my classic Olympus OM1 and my trusty workhorse, the Nikon F801s. When I’m not writing and recording with various musical projects or taking photographs, you can find me failing to justify my ever-growing camera collection to my wife.
Read More Articles From Niall Keohane

Find more similar content on 35mmc

Use the tags below to search for more posts on related topics:

Donate to the upkeep, or contribute to 35mmc for an ad-free experience.

There are two ways to contribute to 35mmc and experience it without the adverts:

Paid Subscription – £3.99 per month and you’ll never see an advert again! (Free 3-day trial).

Subscribe here.

Content contributor – become a part of the world’s biggest film and alternative photography community blog. All our Contributors have an ad-free experience for life.

Sign up here.

Make a donation – If you would simply like to support Hamish Gill and 35mmc financially, you can also do so via ko-fi

Donate to 35mmc here.

Comments

furlongphoto on Olympus AZ-300 – Out of the Drawer and Into The Light – A Journey of Recovery and Rejuvenation (Part 3)

Comment posted: 21/04/2026

Wow, these are delightful images, more than just snaps. The rendering of the first two are excellent, while the out-of-focus wall shot is well executed. And I'll admit I'm partial to a moody deck chair photograph. The camera is a beast. I bet pulling that thing out in public raised a few eyebrows, especially when firing the flash when you weren't supposed to! Thanks for posting.
Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 21/04/2026

Thanks very much! It really is a beast - there were a few looks, for sure. 'Moody Deck Chairs' could well be the name of my next band!

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Andrew on Olympus AZ-300 – Out of the Drawer and Into The Light – A Journey of Recovery and Rejuvenation (Part 3)

Comment posted: 21/04/2026

Enjoyable read, thank you!
My frustration with vintage stuff from this era (and into the 1990s/2000s with digital) is that the “wide” end of zoom lenses isn’t wide at all. I seem to take wide photos a lot of the time and having something like 38mm at the “wide” end is just too constraining. I have a lovely little Olympus C7000 digital which takes fabulous photos with its CCD sensor, but again, it’s about 38mm at the wide end. I would use it far more if it went wider….
Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 21/04/2026

It's quite limiting for a supposed all-round camera, isn't it? Now you mention it, I'm pretty sure all of my 80s/ 90s zoom cameras are 38mm at their widest. There must be a reason for this, I assume.

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Omar Tibi replied:

Comment posted: 21/04/2026

I recall reading a statement about this from a lens designer at Sony. Zoom lenses can be constructed either like a telephoto lens, with a standard positive front element/negative rear element, or as a retrofocus lens. If it is constructed like a telephoto lens, you can't get very wide, performance tops out at around 35 mm ish FL. With a retrofocus design, you can get wide, but as a result have poor performance in the tele range, and the lens gets bulky fast. I believe most frequently, companies chose a retrofocus design for most of their normal zoom lens; I shoot Contax, and Zeiss went with this for the 28-85 and 35-70 Vario-Sonnars. My guess here is Olympus decided that tele performance was more important than wide, which is a curious choice in my opinion...not sure if there is some manufacturing advantage to it too?

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Andrew replied:

Comment posted: 21/04/2026

Perhaps it’s that going wider on a zoom requires fancier glass types (extra low dispersion) and potentially aspherical surfaces as well. Those technologies were probably too expensive for a consumer camera back then. Having said that, I do have one “oddball” with an Olympus C7070 wide zoom. That goes out to 28mm which is far more like it, but it was very much advertised as a specialist camera back then.

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 21/04/2026

Thanks very much for this insight. No doubt there were cost implications at this end of the market as well.

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 21/04/2026

I'm afraid my technical knowledge doesn't fully understand the intricacies of lens design, but I've just had a look at that C7070 - looks interesting! Stop searching eBay, Niall...

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Walter Reumkens replied:

Comment posted: 21/04/2026

Omar must have highlighted the issue in his comment to the Sony designer. However, one must also bear in mind the category of ‘photographers’ for whom these bridge zoom lenses were intended. Serious photographers used SLR cameras with fast lenses, often with focal lengths of 28 mm, 50 mm and 135 mm. Zoom lenses did not have a good reputation, and my first AF zoom lens for my Nikon F801s from the early 1990s, made by Tamron, also had a range of only 35 mm–105 mm with an aperture of f/2.8 across the entire range. It was only a few years later that Tamron released a 28–200 mm lens, which sold well but was much poorer quality because the focal length range was too wide. At the time, Olympus was focusing on bridge cameras, but these were intended more for casual and holiday photographers, with little knowledge of aperture, shutter speed or ISO, who preferred to zoom rather than take a few steps. And all of this usually only in sunny conditions.

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Andrew replied:

Comment posted: 21/04/2026

I have a nice C7070 Wide Zoom that I use from time to time. It’s actually wider than 28mm- more like 26 or 27 equivalent I think. But I also have a second one which I built up from parts. A couple of minor controls don’t work (self timer and something else I can’t remember), but otherwise it functions just fine. If someone based in the UK talks nicely to me and really wants it, then if you pay postage, it’s yours. No charger, but I think I can include a battery…..

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Mark Ellerby replied:

Comment posted: 21/04/2026

Hi Andrew, I read this a few days ago and was interested but didn't follow up..however I would actually really like a good quality digital camera with a usable viewfinder, and I do like the CCD sensors and Olympus lenses. So, if you still have this C7070 I would like it, and I'd be more than happy to pay the postage cost. I can get a (hopefully decent) thirds party charger on Ebay. Thanks.

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Ibraar Hussain on Olympus AZ-300 – Out of the Drawer and Into The Light – A Journey of Recovery and Rejuvenation (Part 3)

Comment posted: 21/04/2026

I hope the recovery continues my friend
Ah memories - my brother bought this very model new and I always remember George Cole “auto focus? Hocus pocus!”

Thanks
Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 21/04/2026

Thanks Ibraar, that's very kind of you - I'm certainly getting to where I need to be. I'd forgotten the George Cole/ David Bailey ad until I researched the camera - great stuff!

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Walter Reumkens on Olympus AZ-300 – Out of the Drawer and Into The Light – A Journey of Recovery and Rejuvenation (Part 3)

Comment posted: 21/04/2026

Lovely subjects and brilliant composition, Niall! I’d love to compare these shots with some fresh Ilford film. But it’s fascinating to see what’s still possible with such an old roll. I don’t know your collection, but a bridge camera like that would be enough for me. Just for the occasional snap. All the best, Niall!
Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 21/04/2026

I was quite impressed by the sharpness, but it's just too bulky for my liking. I have a Nikon Lite Touch zoom camera that will probably make an appearance soon - I suspect I'll keep hold of that one for snapping. As for the Type 517, I've been really impressed with it so far. Thanks for your kind words about the photos - I enjoyed taking them.

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Bob Janes on Olympus AZ-300 – Out of the Drawer and Into The Light – A Journey of Recovery and Rejuvenation (Part 3)

Comment posted: 21/04/2026

If it doesn't get kept you have given it one last huzzah! Great pictures..
Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 21/04/2026

Thanks Bob. I like thinking about who might have had the cameras before me, and how many memories are held in their lenses. It was nice taking it out for the last time and I hope someone adds more memories after it leaves me, as there's a lot of life left in it!

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Omar Tibi on Olympus AZ-300 – Out of the Drawer and Into The Light – A Journey of Recovery and Rejuvenation (Part 3)

Comment posted: 22/04/2026

Great shots Niall! You really pushed the lens to its limits. Cameras from this time are all rather interesting, even though many of them are rather...curious looking plastic fantastics. I really appreciate the sheer craziness in design, throwing things at the wall to see what stuck and taking risks, it is an important part in the history of photography too!

Happy shooting and looking forward to more of your reviews.
Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 22/04/2026

That's a great shout; the designers certainly didn't play it safe, did they?

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Keith Drysdale on Olympus AZ-300 – Out of the Drawer and Into The Light – A Journey of Recovery and Rejuvenation (Part 3)

Comment posted: 22/04/2026

I bought one to try out for my youtube channel and I shot one B&W film and one colour. I hate the hand strap which forces me to turn it the "opposite" way to shoot portrait. Other than that the camera gives a good shooting experience. I found the lens to be decently sharp, but very prone to flare if the sun was ahead of the lens. I eventually decided to list it on ebay, but after 4 relistings I guess I will be keeping it. Your photos show the potential of this "Quasimado" camera.
Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Niall Keohane replied:

Comment posted: 22/04/2026

Hmm, 4 relistings doesn't bode well for my plan to move it on! Thanks for the comment, Keith.

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *