RETO Production Ltd has brought us a new camera strap, a thick, stylish, multi-coloured, fashionable accessory for holding our beloved cameras secure while out and about. The KODAK Multi-Purpose Camera Strap is designed with a “QD” or Quick Detach system that allows cameras to be released easily at speed.
The camera strap is intended for multiple ways of wearing including as a neck strap or a crossbody strap. It has an adjustable length from 83 cm to 145 cm and is 2.5cm in width. The maximum load capacity is rated for 88 lbs or 40kg.
RETO has even included attachments for phones in addition to cameras, making versatility a focus in the product design. A shorter Velcro strap which is part of the larger strap can be removed and used for smaller accessories.
Metal swivels are key to the Quick-Detach system. These are made from aerospace-grade aluminium and milled using high-precision CNC. This ensures every strap connector is created accurately. The strap also uses UHMWPE rope which has a high strength-to-weight ratio and allows for a little bit of stretching.
Six colours are available for the KODAK Multi-Purpose Camera Strap including olive, silver, burgundy, purple, black, and khaki. In the box, RETO provides the strap adjuster, o-ring, QD snaplock, phone hook adapter, and a phone strap card.
The retail price of the strap is set at 44.99 USD. Find more information about RETO’s new KODAK camera strap on their website here. RETO encourages sharing on social media, so if you do, they invite you to use the tags #KodakCameraStrap @kodakfilm.reto
About RETO: RETO Production Ltd. (aka “RETO”) was founded in 2018 by a group of analog lovers who are now working as a brand licensee of Eastman Kodak Company. They have released multiple products under the KODAK brand name including the recent KODAK H35N. Under their RETO brand, they have re-created beloved classics such as the Ultra Wide and Slim and the 3D 35mm film camera. Find more information about RETO on their RETO Project website here and KODAK brand website here.
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